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Three ways I get my clients publicity in 2020
It has been 20 years since Bill Gates was quoted as saying “If I was down to my last dollar, I would spend it on PR.” Luckily for entrepreneurs and brands, they do not have to be down to their last dollar to share their stories, because there has never been a bigger audience of people glued to their screens than in 2020. In today’s economy, brands and businesses have to do everything in their power to stay afloat as well as stand out from their competition and succeed. With so many options in the marketplace, a brand’s story can single handedly dictate its success.
That is where publicity comes in. Today, PR, or public relations, is arguably just as important as brand strategy, content, and social media marketing to making sales. It is what can take a brand from completely unnoticed to center stage in a short matter of time. That is because publicity immediately gives brands and businesses more credibility, reputation and authority. When a business or product appears in a major publication, the reputation of that publication attaches itself to the brand. Unfortunately for some, publicity is oftentimes quite expensive, as most PR companies require large retainers for thousands of dollars monthly, with no promise of results. In addition, there are so many publicity services out there, it is difficult to know which one to trust.
